Furthermore, the effect was the same whether the infographic was shared preemptively or in response to misinformation.īefore the COVID-19 pandemic, infographics shared within the medical community were shown to improve Altmetric scores and abstract views of scientific papers, suggesting increased engagement with content through the use of this visual medium. 14 They found that lowered misperceptions about science lasted greater than 1 week after viewing an infographic and that the impact of this style of communication was consistent whether the infographic was shared by the World Health Organization (WHO) or an anonymous Facebook user. Another group of researchers evaluated exposure to a corrective graphic on social media and misperceptions COVID-19 prevention strategies. 11, 12 A randomized, placebo-controlled trial conducted by researchers at Indiana University examining whether digital infographics can improve individuals’ trust in science, reduce misinformation believability, and encourage preventive behaviors such as handwashing, social distancing, or vaccination is underway at the time of this submission. The potential of social media for rapid knowledge dissemination using infographics was recognized early in the COVID-19 pandemic by health professionals. These infographics reach thousands of people each on Facebook alone and are also shared on other social media platforms such as Twitter and Instagram. IMPACT also has a core team of members responsible for the development of infographics 10 to combat misinformation. Supporting health care workers by definition includes supporting their families, their patients, their communities, and the public good.” 3 In addition to statements and open letters to public officials, the coalition collaborates with partners to increase the reach of messaging, shares stories through the IMPACT blog 4 and IMPACTful chats, 5 and has received media recognitioxn on both a local 6, 7 and national level. 2 IMPACT’s ongoing mission “is to activate change that maximally supports Illinois health care workers and the communities they serve by promoting improved quality of health care, personal welfare, and patient and provider safety. They were joined by other health professionals including nurses, a pharmacist, scientists, and experts in data analysis. ![]() ![]() 1 This group of colleagues and friends went on to form a grassroots coalition known as the Illinois Medical Professionals Action Collaborative Team (IMPACT). Pritzker about the importance of acting swiftly in the implementation of social distancing to protect their patients, families, and communities. These are not the official views of Harvard Chan or DFCI.In March 2020, in the face of the coronavirus disease (COVID-19) health care crisis, a group of physicians in the Chicago metropolitan area wrote a letter to Illinois Governor J.B. This material was curated by Viswanath Lab of Harvard Chan School of Public Health and the Dana-Farber Cancer Institute (DFCI) with the help of the Health Communication Core of Dana-Farber/Harvard Cancer Center (DF/HCC).
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